Fast-Packing the TRT

A social media series answering one question: How fast can we complete the Tahoe Rim Trail, while still enjoying it?

500k Views Guaranteed!

Here's How We Do That!

Let’s Jump In:

Walking out our front door, we pick up the Tahoe Rim Trail (TRT) within a few miles. From there, the only focus we have to do is keep walking, until we return to our front door..

Call it, “a classic backyard challenge”

Now, I would say the TRT is more of a sufferfest, akin to a 200 mile running race, but Dalton Johnson (that’s me) will document the entire trip in photo and video, capturing the story as it unfolds.

Every piece of content runs through the Follow The Journey distribution system, which has generated over one million organic views per 30-day cycle on my past 5 projects.

This project guarantees 500,000+ views (with an estimated total reach between 1M - 1.5M) and puts your product in some of the most visually stunning wilderness in North America.

Review my Media Kit for demographic specifics

Your investment is not an ad placement. It is an opportunity for authentic storytelling with your brand woven into every piece of it for months to come!

tahoe rim trail map

Details

The Route

  • Start: Our home in South Lake Tahoe

  • Summit of Freel Peak

  • Desolation Wilderness

  • Summit of Mount Rose

  • Marlette Lake Area

  • Star Lake

  • Finish: Our home in South Lake Tahoe

Timeline

  • Finalize All Contracts: July 17th, 2026

  • All Gear Must Arrive: July 20th, 2026

  • Departure: July 23rd, 2026

  • Marketing Assets Delivered: Mid-August, 2026

  • Guaranteed Views By: End of October 2026

  • Sun Protection Clothing

  • Sleeping System (bag, pad, bivvy/tent)

  • Backpack / Vest

  • Boots / Running Shoes

  • Dehydrated Food + Snacks

  • Cook Stove

  • Water Filter + Bottles

  • Hydration & Coffee

  • Sunscreen & Lip Balm

  • Navigation, GPS, SOS

  • Sunglasses

Sponsorships Available:

Schedule a discovery call to chat about how your brand fits

~ Packages and Pricing Below ~

Sponsor Tiers:

Commercial

  • 500K view guarantee (that would cost $7k on Meta)

  • Photo or Video library with two year digital license

  • Dedicated Substack feature reviewing product

  • Organic social tags across all platforms

  • Logo placement in written content on UnBound

Optional Add Ons:

  • Additional UGC Videos

  • Increased licensing agreement

  • License for paid advertising

  • Whitelisting

  • Affiliate links for ROI and ROAS tracking

Total Value:
$21,850

Yours for:
$5,000

  • 500K view guarantee (that would cost $7k on Meta)

  • 1 UGC video

  • Mentioned in Substack dispatches

  • Organic social tags across all platforms

  • Logo placement in written content on UnBound

Social

Optional Add Ons:

  • Additional UGC Videos

  • Hook variations

  • License for paid advertising

  • Whitelisting

  • Photography

  • Affiliate links for ROI and ROAS tracking

Total Value:
$12,550

Yours for:
$1,500

Design Your Own

Every partnership is different, here's what's on the table:

  • Product integration

  • Photo and video assets for your channels

  • Distribution to social ecosystem

  • Story angles written around your gear in Dalton's voice

  • Category exclusivity available

Let's build this together.

Schedule your discovery call

Let’s Work Together

If you're interested in bringing this short film to life and want to email about it, complete the form below and I’ll get back to you within 72 hours.