How To "Make It" as a Photographer In Today's Landscape
"Making it" just as a photographer doesn't really happen in today's landscape, but it's still possible with some creativity. Take a second and think about the biggest photographer's you know, I bet none of them are "just a photographer":
"Making it" just as a photographer doesn't really happen in today's landscape, but it's still possible with some creativity. Take a second and think about the biggest photographer's you know, I bet none of them are "just a photographer":
Chris Burkard: influencer, author, & photographer
Jimmy Chin: athlete, filmmaker, & photographer
Alex Strohl: creative director, consultant, & photographer
If you have one who is just a photographer, drop their name in the comments!
The idea of being a photographer has gone out the window with the staffed roles because it isn't a good business model as licensing fees are dying out, jobs become more sporadic, and, of course, AI. Now, this doesn't need to be a doom and gloom post, this post is actually supposed to encourage you to find your special sauce so you can live a creative life you really love and enjoy. So, keep reading and I'll help you out.
Take myself, for example. I am a "success" photographer as I have landed big jobs with clients like Ford, Patagonia, Four Seasons, etc. but I've found more success in putting projects together and finding sponsors for those projects. To define myself. I am a photographer, writer, and filmmaker because that is how I make my money, however walk a line closer to the athlete & photographer model.
A prime example, I have a project going to Northern Colorado coming up and have raised enough money to pay all of my bills for three months. Quick plug, I have room from two more clients on this, so if you are a brand and are interested here's the deck:
https://dalton-johnson.com/northern-colorado-road-trip
The goal is to climb some mountains, go for trail runs, and highlight the gear used along the way via reviews, images, and social media.
Let's pause for a quick second. Understand that I am seeking photo and video clients, but upselling them with who I am and what the crew is capable of doing with their product. That is how I am landing this work. For those of you who want a term, this is called participatory adventure photographer.
That is how I make it as a photographer. I maintain my level of fitness so I can add to a shoot with my fitness level. I climb, run, swim, and surf at a very high level. This allows me to be trusted by brands to do this kind of work.
Now, let's flip the script. After photography, what is your secret sauce and how can you use that to level up your work? Are you a model? Can you sail? Are you a runner? Are you great at producing things? Did you grow up in a family of chefs? Do you have deep knowledge of something? Are you a great writer?
That's how you make it as a photographer today.
If you like this honesty around the photography industry, I wrote an ebook will help you nail this kind of marketing and take you from average to booked in 18 months.
This Shoot Was My Intro to Meeting Leah, The Dancer.
We all sat around a campfire in Alabama Hills, CA. I lived in a van, Andrew lived in the Museroamer, and Leah lived out of a car while on a road trip. Shooting the shit about photo and video ideas, Leah had an idea:
"I've always wanted to do a photo shoot hula hooping in an abandoned building!"
This was my intro to meeting Leah, the dancer…
Leah Drew dancing. Photo by Dalton Johnson
We all sat around a campfire in Alabama Hills, CA. I lived in a van, Andrew lived in the Museroamer, and Leah lived out of a car while on a road trip. Shooting the shit about photo and video ideas, Leah had an idea:
"I've always wanted to do a photo shoot hula hooping in an abandoned building!"
As a climbing dirtbag who had lived in the area for a while, I knew just the spot. "I know of an abandoned Ashram about an hour hike away. Want to do it there tomorrow?"
Everyone agreed and we enjoyed the campfire for the night. Woke up, made some breakfast, and kept chatting about the idea. Leah pulled out a white onesie and new that is what she should wear.
About noon, we drove to the trail head and packed up the trail.
We had the Ashram to ourselves and walked the space. Talked about ideas and what Leah would do and she started warming up.
Using only natural light, I photographed Leah dancing and Andrew recorded video. I wanted to showcase the motion of the hula hoop, so I slowed the shutter-speed down to roughly 1/40th of a second. The light was perfect, the vibe was fun, and we created something epic all because of a campfire chat.
Check out the full gallery of this session on my "Artisans at Work" collection:
https://dalton-johnson.com/dancer-leah-drew
Here's How to Climb Mount Yale in Colorado
Mount Yale rises to 14,200 feet and sits just west of Buena Vista in the Collegiate Peaks Wilderness. Known for its steady trail, big views, and non-technical route, it’s one of the most accessible 14ers in the Sawatch Range. The Southwest Slopes route offers a straightforward Class 2 climb—no scrambling, just sustained effort and elevation gain.
How to Climb Mount Yale in Colorado
Mount Yale rises to 14,200 feet and sits just west of Buena Vista in the Collegiate Peaks Wilderness. Known for its steady trail, big views, and non-technical route, it’s one of the most accessible 14ers in the Sawatch Range. The Southwest Slopes route offers a straightforward Class 2 climb—no scrambling, just sustained effort and elevation gain.
Getting to the Trailhead
From Buena Vista, head west on County Road 306 (toward Cottonwood Pass). After about 12 miles, look for the Denny Creek Trailhead on the right at 9,900 feet. The parking area is paved but small, and it fills up quickly on weekends and summer mornings. Plan to arrive early, especially during peak season.
Route Overview: Southwest Slopes
Begin at Denny Creek Trailhead on a wide, shaded trail that climbs gradually through lodgepole pine and aspen. After a couple of mellow miles, the trail steepens, with tight switchbacks and a more rugged surface. As you ascend past 11,000 feet, the forest thins and opens into alpine tundra.
Above treeline, the trail remains well-defined but climbs sharply toward Yale’s southeast ridge. At around 13,800 feet, the trail transitions into rockier terrain. You’ll follow cairns through a final stretch of loose talus to gain the summit ridge. The last few hundred feet require careful footing but no scrambling.
From the summit, expect big views of the Arkansas River Valley and neighboring 14ers like Mount Princeton, Harvard, and Columbia. Round-trip stats: approximately 9.5 miles and 4,300 feet of elevation gain.
Tips for Climbing Mount Yale
Start early—afternoon thunderstorms are common and the route is fully exposed above treeline.
The trail is well-built but steep. Trekking poles are useful on both ascent and descent.
Bring plenty of water; reliable sources are limited once you leave the lower forest.
Watch your footing in the final half-mile. Though the route stays Class 2, the loose talus demands focus.
Cell service is limited—download maps or GPS tracks ahead of time.
Mount Yale is a rewarding climb for those seeking a classic Colorado 14er without technical challenges. The elevation gain is no joke, but the well-maintained trail and scenic summit make it one of the most popular and satisfying peaks in the state.
"Self Inhibiting" a Poem by Dalton Johnson
"Self Inhibiting" is a poem by Dalton Johnson published in his first book 51 Poems For Humankind To Think About. This article also has a video of Dalton reading aloud his poem. You can purchase this book on Dalton Johnson's website or on Amazon.
SELF INHIBITING
Confined to the lengths of chains
which drape over the burdened shoulders
of the people, who wish to escape its weight.
Child, Women, Man
all alike, weighed down by these figurative chains, only wish for
freedom.
Freedom from their self, only to follow the passion
resting in their heart.
Order Your Copy Today: Buy on Amazon
Order Your Signed Copy Today:
Get your signed copy of 51 Poems For Humankind To Think About. Dalton Johnson's first book of poetry. These 51 poems are his critique of American hustle culture told from the perspective of a young man returning to the world after years of living off the grid on less than $500 a month.
These poems capture the internal battle of consumerism, American greed, humans loss of connection with the natural world, and pokes fun at some of the absurd cultural norms of adulting. Each poem touches on different parts of American's superficial society in hopes of promoting the change from group thought to individuality. For it is at the individual level Johnson belives you unlock your true self.
As you read these poems take some time to think about what stirs inside of yourself to find where you can change and grow into the human you want to be today and tomorrow.
Please Note: Signed paperback will be shipping the middle of April, 2025 and should arrive by the end of April
Here's How to Climb Mount Princeton in Colorado
Mount Princeton stands tall at 14,197 feet and dominates the skyline west of Buena Vista. It's one of the more visually striking 14ers in the Sawatch Range, thanks to its dramatic rise from the Arkansas River Valley. The East Slopes route is a non-technical Class 2 hike, but it’s far from easy—expect loose talus, a long approach, and big elevation gain.
How to Climb Mount Princeton in Colorado
Mount Princeton stands tall at 14,197 feet and dominates the skyline west of Buena Vista. It's one of the more visually striking 14ers in the Sawatch Range, thanks to its dramatic rise from the Arkansas River Valley. The East Slopes route is a non-technical Class 2 hike, but it’s far from easy—expect loose talus, a long approach, and big elevation gain.
Getting to the Trailhead
From Buena Vista, head west on Chaffee County Road 306 and turn south on County Road 321. After about a mile, turn right onto Mount Princeton Road (Forest Service Road 322). The lower trailhead sits around 8,900 feet. If you have a high-clearance 4WD vehicle, you can drive up a steep and rocky road for 3 miles to a parking area near the radio towers at 11,000 feet.
The road is narrow, exposed in places, and has limited pullouts—don’t attempt it in poor weather or without experience on rough roads. If you start from the lower lot, plan for a much longer day.
Route Overview: East Slopes
From the radio towers, continue up the 4WD road for about another mile. At around 11,800 feet, look for a large cairn where a singletrack trail cuts left across the talus. This is where the hike leaves the road and the real climbing begins.
The trail is rough and rocky, traversing steep, loose slopes. Route-finding is mostly straightforward in summer, but snow or fog can obscure the path. Around 13,000 feet, the trail steepens as it climbs toward the summit ridge. From there, it’s a final short push on blocky talus to reach the summit.
Round-trip stats from the upper radio towers: roughly 6.5 miles and 3,200 feet of gain. From the lower trailhead: about 13 miles and 5,300 feet of elevation.
Tips for Climbing Mount Princeton
Start early—this mountain is notorious for being fully exposed above treeline.
If hiking from the lower lot, expect a very full day. The road walk adds time and wear.
Bring trekking poles and sturdy footwear—the trail is loose underfoot.
There's no reliable water source above the lower trailhead, so pack extra.
Mount Princeton blends high alpine terrain with one of Colorado’s most iconic summit views. Whether you grind it out from the bottom or shave off mileage by driving higher, it’s a challenging but rewarding day in the Collegiate Peaks.
Here's How To Climb Mount Tabeguache, a Colorado 14er
Mount Tabeguache (pronounced "TAB-uh-wash") stands at 14,155 feet and is often overshadowed by its close neighbor, Mount Shavano. But if you're already summiting Shavano, it's well worth adding Tabeguache to your day. Reached via a rugged ridge from Shavano’s summit, Tabeguache is best known as a “bonus 14er”—but make no mistake, it earns every bit of its elevation gain and sweeping views.
How to Climb Mount Tabeguache in Colorado
Mount Tabeguache (pronounced "TAB-uh-wash") stands at 14,155 feet and is often overshadowed by its close neighbor, Mount Shavano. But if you're already summiting Shavano, it's well worth adding Tabeguache to your day. Reached via a rugged ridge from Shavano’s summit, Tabeguache is best known as a “bonus 14er”—but make no mistake, it earns every bit of its elevation gain and sweeping views.
Getting to the Trailhead
The standard route begins at the Mount Shavano trailhead, located off County Road 250 near Poncha Springs. You’ll follow the same route used to climb Shavano’s East Slopes. From the trailhead (elevation ~9,750 feet), be prepared for a long, strenuous day with plenty of elevation gain and loss.
Route Overview: Shavano–Tabeguache Traverse
To climb Tabeguache, you'll first summit Mount Shavano via its East Slopes. This is a 4.5-mile ascent that gains about 4,500 feet. Once on top of Shavano, look west—Tabeguache is just under a mile away across a saddle that dips around 500 feet.
The traverse begins with a descent down loose rock to the saddle at 13,600 feet, followed by a short but steep climb to the summit of Tabeguache. Expect talus-hopping and some light route-finding, especially if visibility is low or snow remains on the ridge.
After summiting Tabeguache, you’ll return the same way—reclimbing Mount Shavano before descending back to the trailhead. While it may feel tough to regain that elevation, the views from both summits make it worth the extra effort.
Alternate Routes
Though the direct route up Tabeguache’s west face (via Browns Creek Trail) exists, it crosses private property and is currently closed to public access. Because of this, the Shavano–Tabeguache combo is the recommended and legal route for now.
Tips for Climbing Mount Tabeguache
Start early—it’s a long day and afternoon storms are common.
Don’t underestimate the return trip; you’ll need to re-summit Shavano.
Bring plenty of water, sun protection, and food.
Be cautious on the ridge—loose rock and steep slopes demand careful footing.
Mount Tabeguache might not be the first 14er you plan to climb, but as a partner peak to Shavano, it delivers a more rugged, rewarding challenge. Two peaks in one day, dramatic ridge walking, and wide-open Colorado views—what more could you want?
"Vacant Carcass" a Poem by Dalton Johnson
"Vacant Carcass" is a poem by Dalton Johnson published in his first book 51 Poems For Humankind To Think About. This article also has a video of Dalton reading aloud his poem. You can purchase this book on Dalton Johnson's website or on Amazon.
VACANT CARCASS
Deep down there should be something, but its empty.
This cavity called
a body, depleted of life.
No soul, nor heart,
to awaken the body from the void.
Lacking purpose to crawl out of bed in the morning, but the alarm goes off;
Shower, shit, shave, go to work.
Don’t make enough money, come home
To an empty house. No family, no dog, no... Nothing. A glorified storage unit for dust to collect
On things you don’t need. No friends, no community,
Only a bed with dirty sheets and a pile of clothes in the corner.
Void, empty, nothingness, null, lifeless.
Who took the soul away?
What does fulfillment feel like?
Where is it hiding?
When was the last time a feeling happened? How did this vacant carcass get here?
The likely culprit, Myself.
I did this to me, to “become someone” instead of Accepting me for me.
I let go of my greatness because I was scared
People would recognize I’m weird, strange, different.
I shoved myself so deep, I have forgotten what feeling feels like Just so I could be seen by others as normal, successful, wealthy.
Little did I know, by destroying myself, bit by bit I would lose my greatness and become
Empty.
Order Your Copy Today: Buy on Amazon
Order Your Signed Copy Today:
Get your signed copy of 51 Poems For Humankind To Think About. Dalton Johnson's first book of poetry. These 51 poems are his critique of American hustle culture told from the perspective of a young man returning to the world after years of living off the grid on less than $500 a month.
These poems capture the internal battle of consumerism, American greed, humans loss of connection with the natural world, and pokes fun at some of the absurd cultural norms of adulting. Each poem touches on different parts of American's superficial society in hopes of promoting the change from group thought to individuality. For it is at the individual level Johnson belives you unlock your true self.
As you read these poems take some time to think about what stirs inside of yourself to find where you can change and grow into the human you want to be today and tomorrow.
Please Note: Signed paperback will be shipping the middle of April, 2025 and should arrive by the end of April
People Care About You and Your Work, If They Know You
"At the end of the day, nobody cares about you"
False.
It's the opposite. If you don't let people know you exist they don't care about you because they don't know you.
"At the end of the day, nobody cares about you"
False.
It's the opposite. If you don't let people know you exist they don't care about you because they don't know you.
When you are hidden away in the dark, nobody can even care about you because they don't know you. That means two things:
First, you can do whatever you want because your actions don't really have consequences. So, go create whatever you want!
Second, you can't land jobs if nobody knows who you are or what you do. So, go create something to make a name for yourself, make some money using your camera, and turn that "dream job" into your "real job".
Yes, this is a bit preachy, but that's because these images come from July 7th, 2020 when I almost exclusively photographed on spec for outdoor brands and played in the mountains every day. At the time, that is what I needed and wanted. However, over the years my goals changed from summiting mountains to using my camera as a key to unlock new places in this world, like Antarctica.
BTW this is the summit of Mount Mallory in the High Sierra of CA. A mostly unknown peak directly across from Mount Whitney. The night time images are from Alabama Hills. If my memory serves me right, some rental car company picked up the glowing van shot with the milky way overhead.
Lastly, if you are like "how they heck do I start this type of career?" I wrote an ebook and it's only 10 bucks. Which is incredibly affordable because I want every who wants to be in this industry to learn what they need to learn to succeed!
Here's How to Climb Mount Antero in Colorado
Mount Antero rises to 14,276 feet and stands as one of the prominent peaks in Colorado’s Sawatch Range. Known for its gemstone-rich slopes and wide, 4WD-accessible roads, Mount Antero offers a unique experience for hikers and off-roaders alike. It’s a Class 2 hike that can be done in a day, though the approach is long and the route is exposed to the elements.
How to Climb Mount Antero in Colorado
Mount Antero rises to 14,276 feet and stands as one of the prominent peaks in Colorado’s Sawatch Range. Known for its gemstone-rich slopes and wide, 4WD-accessible roads, Mount Antero offers a unique experience for hikers and off-roaders alike. It’s a Class 2 hike that can be done in a day, though the approach is long and the route is exposed to the elements.
Getting to the Trailhead
From the town of Nathrop, turn west onto County Road 162 and drive toward the Baldwin Gulch Road (Forest Road 277). This is where things get rough. If you have a high-clearance 4WD vehicle, you can drive nearly 3 miles up the rugged road, cutting down on hiking distance. If not, park at the lower trailhead near 9,000 feet and prepare for a longer day.
Route Overview: Baldwin Gulch / South Ridge
The standard route up Mount Antero follows the Baldwin Gulch 4WD road, which switchbacks through forest and eventually opens to alpine tundra. From the lower trailhead, expect about 6 miles of steady uphill walking just to reach 12,000 feet.
At around 13,800 feet, leave the road and head north toward a ridge that leads directly to the summit. This final section is on loose rock and requires a bit more care with footing, especially when crossing talus or snow patches lingering into early summer. The summit is a small pile of rocks with panoramic views of the Sawatch Range.
If starting from the lower trailhead, expect a round-trip distance of about 14 miles with over 5,000 feet of elevation gain. From the upper 4WD parking area, the hike is closer to 7 miles round-trip.
Optional: Off-Road to the Upper Slopes
Many hikers choose to shorten the day by driving up the 4WD road, but it’s not for the faint of heart. Expect steep grades, exposed sections, and water crossings. If you're not experienced with off-road driving, it may be better to hike the road or hitch a ride with someone else.
Tips for Climbing Mount Antero
Start early to avoid afternoon storms and to beat the sun on the exposed upper slopes.
Wear sturdy footwear—most of the trail is on rock and gravel.
Bring layers, plenty of water, and protection from wind and sun.
Expect to share the road with ATVs, dirt bikes, and off-road vehicles.
Mount Antero blends rugged mountain hiking with Colorado’s mining history and stunning views. Whether you're hiking the road from the valley or driving partway up, it’s a rewarding 14er with a character all its own.
Here's How To Climb Mount Shavano, a Colorado 14er
Mount Shavano, standing at 14,229 feet, is one of Colorado’s more accessible 14ers—perfect for hikers seeking a big summit day without technical climbing. Located in the Sawatch Range near Salida, the standard East Slopes route is a moderate Class 2 hike with well-defined trails and breathtaking alpine views.
How to Climb Mount Shavano in Colorado
Mount Shavano, standing at 14,229 feet, is one of Colorado’s more accessible 14ers—perfect for hikers seeking a big summit day without technical climbing. Located in the Sawatch Range near Salida, the standard East Slopes route is a moderate Class 2 hike with well-defined trails and breathtaking alpine views.
Getting to the Trailhead
Start from Poncha Springs and head west on County Road 140, then turn onto CR 250. The road eventually becomes Forest Road 252, which leads to the trailhead at approximately 9,750 feet. The road is rough but usually passable in summer by most vehicles. There’s a small parking area with limited space, so arriving early is a good idea, especially on weekends.
Route Overview: East Slopes
From the trailhead, begin on the Colorado Trail for a short stretch before branching off onto the Mount Shavano Trail. The path climbs gradually through forested terrain, with a few creek crossings and log steps built into the trail to prevent erosion.
At about 11,800 feet, you'll break through the treeline and begin ascending more exposed slopes. From here, continue up a broad shoulder toward the saddle at 13,400 feet between Mount Shavano and its neighbor, Tabeguache Peak. Turn right and follow the ridge to the summit, navigating some loose rock and occasional switchbacks. The total round-trip distance is roughly 9.5 miles with around 4,500 feet of elevation gain.
Climbing the Angel of Shavano (Spring Snow Route)
In early spring, snowmelt forms the famous “Angel of Shavano” snowfield—shaped like an angel with outstretched arms. This seasonal feature offers an adventurous alternative route that involves snow climbing with an ice axe and crampons. The route begins around 11,200 feet and climbs directly up the snowfield toward the summit ridge. This variation is best tackled early in the morning while the snow is still firm and stable. Helmets and avalanche gear are strongly recommended.
Tips for Success
Start your hike early to avoid afternoon thunderstorms, which are common in summer.
Check weather and trail conditions in advance.
Bring layers, sun protection, and plenty of water.
Be prepared for variable trail conditions—snow can linger into early summer.
Mount Shavano offers a rewarding summit experience whether you hike it in late summer or climb the Angel in spring. It’s a scenic, satisfying climb and a worthy goal for anyone chasing Colorado’s 14ers.
"The Proper Man" a Poem by Dalton Johnson
"The Proper Man" is a poem by Dalton Johnson published in his first book 51 Poems For Humankind To Think About. This article also has a video of Dalton reading aloud his poem. You can purchase this book on Dalton Johnson's website or on Amazon.
THE PROPER MAN
Fear of self hides in camouflage to project the proper man.
The fighter, the unconditional lover, the badass, the homosexual,
the social-butterfly, the slut,
the poet.
All disguise the face
of a “proper man”. Even
if proper is synonym for fake, untrue, unoriginal.
For a proper man can
hide behind his luxury
of cash, yet the self
could relish in unfathomable wealth.
Order Your Copy Today: Buy on Amazon
Order Your Signed Copy Today:
Get your signed copy of 51 Poems For Humankind To Think About. Dalton Johnson's first book of poetry. These 51 poems are his critique of American hustle culture told from the perspective of a young man returning to the world after years of living off the grid on less than $500 a month.
These poems capture the internal battle of consumerism, American greed, humans loss of connection with the natural world, and pokes fun at some of the absurd cultural norms of adulting. Each poem touches on different parts of American's superficial society in hopes of promoting the change from group thought to individuality. For it is at the individual level Johnson belives you unlock your true self.
As you read these poems take some time to think about what stirs inside of yourself to find where you can change and grow into the human you want to be today and tomorrow.
Please Note: Signed paperback will be shipping the middle of April, 2025 and should arrive by the end of April
New Work Live: Buff x Surfrider Foundation
New work now live with BUFF® , The Surfrider Foundation , and artist Ian Ross. While, as you can see, the weather didn’t cooperate with us, this has been by far one of my favorite pieces to work on this year.
New work now live with BUFF® , The Surfrider Foundation , and artist Ian Ross. While, as you can see, the weather didn’t cooperate with us, this has been by far one of my favorite pieces to work on this year.
Why? Three reasons:
It was real, authentic, genuine. Starting with the creative call, I was able to sink into the calm that Ian brought to the call, the sand, the final product.
Trust in my creative process. The creative team gave me the brief and let me do my thing. We made edits to the final product, but they trusted my ability to create without stifling me with the camera and Ian with his art
Collaboration, collaboration, collaboration! Starting with the creative call, the Buff team asked how I planned on making this “different”. Not something I typically get asked, but I shared my ideas of leaning into words of intention that would translate into motion and stills that are different for them. Meaning, motion blur, mounted cameras, timelapses, drone work, all wrapped together by my deep love for interviewing.
Ian Ross raking the beach, creating his artwork. Photo by Dalton Johnson, follow him on Instagram
Fun note, I interviewed Ian for 30 minutes to get the 45 seconds of talking for the video (which I’ll share soon). This interview was the foundation for the blog and the so much more. I personally learned from Ian about being a creative and accepting boundaries.
Overall, this project had so many layers it was a blast, not to mention one tight timeline!
BTS of Succeeding On a Project With a Tight Deadline
A little behind the scenes for all the photographers and videographers out there wondering how to make a tight deadline for a last minute project. In the end, the client, Buff, was very excited with the end result of this photo and video project. So, here’s how we delivered a project in five working days:
A little behind the scenes for all the photographers and videographers out there wondering how to make a tight deadline for a last minute project. In the end, the client, Buff, was very excited with the end result of this photo and video project. So, here’s how we delivered a project in five working days:
Wednesday:
Got the call on Wednesday the project was green lighted for Friday with a start time of 5am. The kicker, the delivery was moved forward 8 days 😬
Thursday:
Packed the van and gear, headed to the beach on Thursday, arrived at 11:45pm
Friday:
Woke up 4:00 am and started production at 5:00am
Wrapped creative by 10:30am
Images done with culling & first round of edits by evening
Saturday:
Video first round started
Images finalized for approval
Sunday:
Worked towards final R1 for video
Monday:
Photos approved and delivered
Video submitted for edits
Tuesday:
"We love what you did with the video, but we want to change direction, can you do x,y,z edits?"
"Yes, be we have less than 10 hours to make this happen, what else needs to be done?"
"Can we also get a&b?"
"Yup!"
Wednesday:
"R2 is done, any final changes?"
"THANK YOU, DALTON!! You did great!!" (don't believe me on this, see the email screen shot)
Delivered 😉
Photos and video drop tomorrow, I'll share when I can.
Why and how is the deadline achievable?
The shoot was real!
What do I mean by real?
We documented an art installation, the focus was on the artist and their artwork with touches of brand. There is a story that should be told and it isn't made up. There is a sprinkle of conservation mixed with surfing. AKA it's in my wheelhouse.
Also, the team was small! Me, the artist, one rep from the brand. So, we could pivot, quickly as needed. On the edit, there were two commenters and me editing. So, that was simple and another win for the small team.
In the end, why this worked out was the size of the team matched the activation paired well with intention.
Screenshots of the finished project
"So Much To..." a Poem by Dalton Johnson
"So Much To..." is a poem by Dalton Johnson published in his first book 51 Poems For Humankind To Think About. This article also has a video of Dalton reading aloud his poem. You can purchase this book on Dalton Johnson's website or on Amazon.
SO MUCH TO...
So much to say to those who find themselves loved or loveless.
So much to do for those
who have a roof overhead
or those whose roof is the night sky.
So much to learn from those who have lived many years
or those who just began living.
So much to see in this gorgeous world.
Shamefully, I focus on the refection in the mirror
more than the surrounding beauty, the young and old teachers, the homeless and privileged, the lovers and loving.
There is just so much narcissism to remove.
Order Your Copy Today: Buy on Amazon
Order Your Signed Copy Today:
Get your signed copy of 51 Poems For Humankind To Think About. Dalton Johnson's first book of poetry. These 51 poems are his critique of American hustle culture told from the perspective of a young man returning to the world after years of living off the grid on less than $500 a month.
These poems capture the internal battle of consumerism, American greed, humans loss of connection with the natural world, and pokes fun at some of the absurd cultural norms of adulting. Each poem touches on different parts of American's superficial society in hopes of promoting the change from group thought to individuality. For it is at the individual level Johnson belives you unlock your true self.
As you read these poems take some time to think about what stirs inside of yourself to find where you can change and grow into the human you want to be today and tomorrow.
Please Note: Signed paperback will be shipping the middle of April, 2025 and should arrive by the end of April
"Mourning Nights" a Poem by Dalton Johnson
"Mourning Nights" is a poem by Dalton Johnson published in his first book 51 Poems For Humankind To Think About. This article also has a video of Dalton reading aloud his poem. You can purchase this book on Dalton Johnson's website or on Amazon.
MOURNING NIGHTS
As the hearts of several ache for
the one malfunctioned machine,
tears of sorrow and laughs of momentary enjoyment overwhelm the majority.
Even-though beaches stretch
as far as the eyes can see and
the wildlife frolics into the crashing waves it all goes unnoticed tonight.
Because, the majestic natural beauty which Mother Earth continually provides for its residents can not overcome
the long mourning nights.
Order Your Copy Today: Buy on Amazon
Order Your Signed Copy Today:
Get your signed copy of 51 Poems For Humankind To Think About. Dalton Johnson's first book of poetry. These 51 poems are his critique of American hustle culture told from the perspective of a young man returning to the world after years of living off the grid on less than $500 a month.
These poems capture the internal battle of consumerism, American greed, humans loss of connection with the natural world, and pokes fun at some of the absurd cultural norms of adulting. Each poem touches on different parts of American's superficial society in hopes of promoting the change from group thought to individuality. For it is at the individual level Johnson belives you unlock your true self.
As you read these poems take some time to think about what stirs inside of yourself to find where you can change and grow into the human you want to be today and tomorrow.
Please Note: Signed paperback will be shipping the middle of April, 2025 and should arrive by the end of April
"Spin World, Don't Stop, Just Keep Spinning" a Poem by Dalton Johnson
"Spin World, Don't Stop, Just Keep Spinning" is a poem by Dalton Johnson published in his first book 51 Poems For Humankind To Think About. This article also has a video of Dalton reading aloud his poem. You can purchase this book on Dalton Johnson's website or on Amazon.
SPIN WORLD, DON’T STOP, JUST KEEP SPINNING
Spinning in circles, daily. Spinning around the sun, yearly makes me a little dizzy. Like a drunk,
I stumble around, barely able
to hold back the puke which
this vortex wishes to toss. The spins
thrust thoughts from one side of my hollow head
Into the other
I don’t know if my head can think.
The phalli and clits, together, rule this land of “the free”, but The free from what?
Love,
emotion, self-expression?
It’s time for sexy abs because swim suit season is around the corner.
What happened to the snow bunny or
The sunny Florida coastline?
Why couldn’t we be proud year round? 365.25 days of spinning in circles around the sun, gets me a little dizzy,
I don’t know if my head can think.
Order Your Copy Today: Buy on Amazon
Order Your Signed Copy Today:
Get your signed copy of 51 Poems For Humankind To Think About. Dalton Johnson's first book of poetry. These 51 poems are his critique of American hustle culture told from the perspective of a young man returning to the world after years of living off the grid on less than $500 a month.
These poems capture the internal battle of consumerism, American greed, humans loss of connection with the natural world, and pokes fun at some of the absurd cultural norms of adulting. Each poem touches on different parts of American's superficial society in hopes of promoting the change from group thought to individuality. For it is at the individual level Johnson belives you unlock your true self.
As you read these poems take some time to think about what stirs inside of yourself to find where you can change and grow into the human you want to be today and tomorrow.
Please Note: Signed paperback will be shipping the middle of April, 2025 and should arrive by the end of April
"Crop Dusting a Sea of Suits" a Poem by Dalton Johnson
"Crop Dusting a Sea of Suits" is a poem by Dalton Johnson published in his first book 51 Poems For Humankind To Think About. This article also has a video of Dalton reading aloud his poem. You can purchase this book on Dalton Johnson's website or on Amazon.
CROP DUSTING A SEA OF SUITS
I mouthed toward you around our boss,
“I need to fart”
Chinese for lunch and, now, I squeeze my cheeks with all their might. You look, I plead
the words again, this time with eyes filled of tears
“Oh please,
I need to fart!” The sweat, it beads down my face.
Our boss looks at me as I soon meet my fate.
Fearing the trumpets loud exploding sound may blow free between thy cheeks
I bait our boss to leave the room and let my fart
go free. You look and laugh as I navigate the conference room.
Oh please, go quietly. I say to myself as
I part the seas of suits.
No way!
Hitting the door, I stop to look at them and you as I, the victor, left the room in stew.
Order Your Copy Today: Buy on Amazon
Order Your Signed Copy Today:
Get your signed copy of 51 Poems For Humankind To Think About. Dalton Johnson's first book of poetry. These 51 poems are his critique of American hustle culture told from the perspective of a young man returning to the world after years of living off the grid on less than $500 a month.
These poems capture the internal battle of consumerism, American greed, humans loss of connection with the natural world, and pokes fun at some of the absurd cultural norms of adulting. Each poem touches on different parts of American's superficial society in hopes of promoting the change from group thought to individuality. For it is at the individual level Johnson belives you unlock your true self.
As you read these poems take some time to think about what stirs inside of yourself to find where you can change and grow into the human you want to be today and tomorrow.
Please Note: Signed paperback will be shipping the middle of April, 2025 and should arrive by the end of April
"Mankind" a Poem by Dalton Johnson
"Mankind" is a poem by Dalton Johnson published in his first book 51 Poems For Humankind To Think About. This article also has a video of Dalton reading aloud his poem. You can purchase this book on Dalton Johnson's website or on Amazon.
MANKIND
Destroying what was once a part of itself, by slaughtering ancestral rituals
Benighting younger generations to come. Implementing unnecessary accommodations
only to encourage loneliness, misconstrued as independence, and laziness, interpreted
as efficiency.
Natural selection, no longer able
to weed out the mentally and physically inept.
Identities lost, progression halted, extinction inevitable.
Order Your Copy Today: Buy on Amazon
Order Your Signed Copy Today:
Get your signed copy of 51 Poems For Humankind To Think About. Dalton Johnson's first book of poetry. These 51 poems are his critique of American hustle culture told from the perspective of a young man returning to the world after years of living off the grid on less than $500 a month.
These poems capture the internal battle of consumerism, American greed, humans loss of connection with the natural world, and pokes fun at some of the absurd cultural norms of adulting. Each poem touches on different parts of American's superficial society in hopes of promoting the change from group thought to individuality. For it is at the individual level Johnson belives you unlock your true self.
As you read these poems take some time to think about what stirs inside of yourself to find where you can change and grow into the human you want to be today and tomorrow.
Please Note: Signed paperback will be shipping the middle of April, 2025 and should arrive by the end of April