The Photographer’s Playbook
Your resource to becoming an adventure photographer
The Adventure Photographer’s Playbook is an e-book created by full-time photographer Dalton Johnson to help new photographers go from nothing to booked in the adventure photography space.
This adventure photography e-book goes over the business and what “making it” as a photographer in the outdoor space requires. Covering topics such as pricing, marketing, building a body of work, reflection questions, and everything you need to know to make a career out of adventure photography.
Updated: June 2025
Why I Stopped Chasing Day Rate Work
A working adventure photographer explains why he moved away from day rate pricing as a default, toward pricing based on usage and value instead.
The Math Behind Charging for Licensing vs. Day Rate
A working adventure photographer breaks down the actual reasoning behind choosing between day rate and usage-based licensing pricing.
Why I Waited Too Long to Raise My Rates
A working adventure photographer explains the fears that kept him at an outdated rate for too long, what the delay actually cost, and what finally pushed him to raise it.
Why I Waited Too Long to Raise My Rates
A working adventure photographer explains the fears that kept him at an outdated rate for too long, what the delay actually cost, and what finally pushed him to raise it.
How I Priced My First Year vs. How I Price Now
A working adventure photographer compares how he priced projects as a beginner to how he prices now, and what actually changed in between.
How I Priced My First Year vs. How I Price Now
A working adventure photographer compares how he priced projects as a beginner to how he prices now, and what actually changed in between.