The Photographer’s Playbook

Your resource to becoming an adventure photographer

The Adventure Photographer's Playbook
$10.00

The Adventure Photographer’s Playbook is an e-book created by full-time photographer Dalton Johnson to help new photographers go from nothing to booked in the adventure photography space.

This adventure photography e-book goes over the business and what “making it” as a photographer in the outdoor space requires. Covering topics such as pricing, marketing, building a body of work, reflection questions, and everything you need to know to make a career out of adventure photography.

Updated: June 2025

Dalton Johnson Dalton Johnson

Discover Photography Spots in Alabama Hills, CA

Are you a photography enthusiast, or seasoned pro, seeking awe-inspiring landscapes to capture with your lens? Look no further than the enchanting Alabama Hills in California! Nestled in the shadow of the magnificent Sierra Nevada mountains, this unique destination offers an abundance of picturesque locations for photographers of all skill levels. Join us on a virtual journey as we explore the must-visit photography spots in Alabama Hills, CA.

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Astrophotography and Stargazing in Alabama Hills, CA: A Celestial Adventure

The night sky has always fascinated humanity, beckoning us to gaze up in awe at the vast expanse of stars and galaxies. If you're an avid stargazer or an aspiring astrophotographer, there's a hidden gem nestled in the heart of California that you simply cannot miss: Alabama Hills. This remarkable location offers a captivating celestial experience that will leave you breathless. So, discover the wonders of astrophotography and stargazing in Alabama Hills, CA by immersing yourself in the captivating beauty of the night sky, capturing breathtaking images and witnessing celestial wonders.

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What is Adventure Photography?

Taking photographs from the mountains, deep in the woods, dangling from ropes, under the ocean… the limitation to adventure photography is your mind and ability to access places. While adventure photography traditionally focused on authentic photojournalist ethics, the commercialization of the industry has changed the landscape of adventure photography. This broadening of the genre has helped build many sustainable photography careers for those who have adapted to the changing times and stories. But, what is adventure photography?

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How to Create Commercial Photography on a Budget

There is nothing more annoying than a company low balling you to create content. At least that is what I originally thought! Companies are just trying to get as much as they can within their budget, there is nothing wrong with that. Heck, I always try to get as much money as possible for a job, so am I any different? Not really. So, what should we do to try to fix this budget confusion around creating content?

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How to Make Money as a Freelance Content Creator | Part 2 of 5

If you are a freelance content creator, or have aspirations on becoming a freelance content creator, this five part series will help you lay the foundation for making money. In episode two of this five part series, I cover ways to generate active income streams for freelance careers. To do this, I dive deep into what types of active income exist and what the end results will look like. All of these are focused on freelance jobs.

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Creating Speculation Work for Blundstone Boots

I have been wanting to expand my lifestyle work to expand beyond the outdoor action sports field, so, I took a little bit of time and came up with a concept to shoot a speculation project for Blundstone Boots. This project was a good challenge for me as I had never photographed a shoe before. I have captured socks, but never shoes.

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How to Make Money as a Freelance Content Creator | Part 1 of 5

Converting your content into a money making machine provides you freedom. As more money comes in, you can let go of other responsibilities and focus on your creative work that fills your cup. Additionally, getting paid for your work feels great, motivates you to continue, and provides a not-so-healthy validation that your work is good. So, how do you make money as a content creator?

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Dalton Johnson Dalton Johnson

Your Reminder to Wake Up Early

Waking up early is a novelty. Crawling out from under your covers is difficult, but worth it. Throughout a year, at least one of my highlights comes from waking up early to catch a sunrise. Often my motivation is a photo idea, but sometimes it is a climbing mission, or an outing with a friend. Regardless, do something hard and wake up early a few times a year! It’ll be worth it.

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The Freelancer's Conundrum

The message is clear, distractions happen, learn how to handle them. In the end, I wrote the above as a stress relief exercise and to spew out an idea that I had been festering away in my brain for the last few days. In many ways, it was pestering me so much, I just wanted to get it down on paper so I could forget about it.

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It's My Job - Commercial Photography

At the end of the day, my job as a commercial photographer is to sell a product. While photographing a campaign, a thought constantly repeats in the back of my mind and kinda goes like, “You are shooting a (insert product), that is the focus.” This mantra helps balance the struggle between creativity and capturing an image that will sell the product. Overall, the limitation in creating commercial photography is not an art director or creative freedom, the constraint is usually time and money.

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Seven Road Trip Worthy Landscapes to Visit

No matter where you are in the United States, the West has captured our attention as a symbol of freedom, exploration, and awe. While the symbolism remains, the reality is vastly different. With the modern highway system, road trips can take you to almost anywhere. If you are planning a road trip to the west and want to see jaw-dropping landscapes, below is a list of seven landscape worthy to visit.

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The Dirty Secrets of Being a Travel Photographer

From the outside looking in, travel photography is a dream. As a travel photographer, you get to hang out in cool places, do all the adventurous things, and see the world… for free. Right? Well, not exactly. The reality is, if something is happening, you have your camera to your face photographing. If nothing is happening, you are jocking for position to get the next shot, or, you are importing content, cleaning gear, etc. Yes, you get to be in the places, but you rarely have the opportunity to do the activities. For example, this was a 40(ish) day shoot. In the end, I got to play (surf, rock climb, snorkel, etc.) for six of them. That is less than if I worked a 9-5 job!

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Living on the Road Q&A

I am super excited to announce that I will be co-hosting season three of the Occupation Wild Podcast with Courtney Condy. The season has already kicked off with a question and answer session around photography, van life, how to make money while living on the road, and so much more! Below is the link to the first episode.

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Baja Mexico Bucket List Ideas with Travel Trips

Looking for travel ideas in Baja, Mexico? Well, you are in the correct place. I have traveled through Baja, Mexico over 30 times in search of adventures. Throughout the experiences, there have been many take aways, but the most important is to be open. Traveling in Baja is much slower than the US, the people are friendlier, and the landscape is uninhabited in comparison. While you do not need to know Spanish, if you know the basics, you’ll be happier. Below you will find a bucket list of adventure travel ideas for your travels to Baja, Mexico.

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How to Take Photography from Passion to Career

Photography is one of those passions with a low barrier to entry with today’s phones. However, turning that afternoon photograph, while on a hike with friends, into a part-time, or full-time job, is another story. If you are here, reading this article, you already have taken the most important step, becoming aware of the fact that you want to make money from taking photographs. The steps laid out below are building blocks for you to see and understand how to become a professional, but what is not there are the thousands of hours of work that this will take. Becoming a photographer is the second hardest job to maintain, just below becoming a rock star! So, what does this mean? Well, once you read this article, start getting to work. If you are persistent, in a few years, you will switching over from your current job to being photographer.

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How to become an Ocean Photographer

Taking photographs in the water sounds impossible, right? I mean, a camera isn’t water proof! While the list of questions begins to trickle in, I wanted to put a quick pin here and note what you will learn in this article:

-Story behind one of my favorite images to date

-Logistics of photographing in the water

-Some gear recommendations

-Important safety checks

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