The Photographer’s Playbook
Your resource to becoming an adventure photographer
The Adventure Photographer’s Playbook is an e-book created by full-time photographer Dalton Johnson to help new photographers go from nothing to booked in the adventure photography space.
This adventure photography e-book goes over the business and what “making it” as a photographer in the outdoor space requires. Covering topics such as pricing, marketing, building a body of work, reflection questions, and everything you need to know to make a career out of adventure photography.
Updated: June 2025
Staring Into The Yellow Eyes of a Short Eared Owl
By no means do I consider myself a wildlife photographer, but, yesterday, I had the chance to "chase" this owl around for about an hour.
Zipping past the bird on a fence post, I said to Kristin, "hey look, an owl."
"Wait, where? I didn't see it." She responded in disappointment.
So, I flipped the van around and checked out the owl.
Photographing the Supermoon Over South Lake Tahoe
Preparing for my next project, two months in Baja, I was running errands all day and got caught up in Carson City, Nevada at an optometrists appointment. While the eye-doctor was very kind by saying, “You know you are handsome, model handsome” I wanted to get my contact prescription and head out to photograph the final supermoon of the year.
7 Lessons I Learned While Creating My Newest Adventure Documentary; 14ERS
There was no intention of making this documentary, but as the summits ticked and I kept pressing record, a story unfolded. I guess that is the luck of the draw when you put yourself in the right position. If you are here as a fellow peak bagger, I hope you enjoy the film. If you are here as a filmmaker, I hope these lessons help you along your journey.
This System Gets Me 1M Views Every 90 Days
Over the past 10 years I have developed a distribution system I call, “Follow the Journey” to bring viewers along virtually on these kinds of trips. While I don’t have a massive following, 50-something thousand in total, this distribution system is designed to engage viewers over and over again through a variety of formats as well platforms. The secret is staging and diversity.
Super Moon Scouting In South Lake Tahoe
I was scrolling social media this morning (almost never a good idea) and, thankfully, I follow some science accounts because they posted about a supermoon happening tomorrow. This got my head spinning with photo ideas and figured I would go scouting this evening to see what I could create. Only there was one catch, the cloud cover was so thick I could not see the moon.
Giving Yourself Permission To Dream
As a kid, I dreamed of traveling the world and telling stories, but there was no clear path to making this happen. I had role models who gave me insights into what living your dream life looked like, but no industry connections for telling stories. So, when I started down my path of living my dream life, I looked to my greatest roll models to figure out how they were able to live their dream lives.
The Ultimate Visitors Guide To Lake Tahoe's Bonsai Rock
For the last decade, I have called Lake Tahoe my home and there are few spots that I return to several times throughout a year. However, Bonsai Rock, on the northeast shore of the lake, is one of those places.
Here's Why Day Rates Are Dying and Where They Still Exist In Photography
Who still uses day rates when hiring a photographer? This is what I'm seeing...
Part of the industry is clinging to day rates meanwhile another part of the industry is looking towards photographers to be the producer, creative director, editor, photographer, etc.
Here's Permission To Scratch Your Creative Itches
There are stupid ideas and then there are creative itches you have to scratch. This hike to a "hidden waterfall" in Alaska was kinda both.
Breaking Free From Creative Lows
Many of us return from a trip, drop our gear on the floor of our now dusty rooms, and head for a quick shower hoping to feel whole again. While the hot water feels great, processing a trip doesn’t happen that fast. But, clean is always a better feeling than being dirty. Yet, the “to do list” when arriving home is lengthy:
This Side Hustle Has Failed Five Times, Yet I Keep Pushing On
Sitting here on my couch, feeling excited and a bit bummed, I’m reflecting on why I keep trying to make this failing side hustle work. Again and again and again and again and again, it has failed in one way or another. Yet, I keep iterating and grinding away hoping to make this side hustle a reality.
We Both Took a Massive Risk To Build a Hospitality Portfolio
Four years ago, I photographed my first hotel, for free, to start a hospitality portfolio.
Case Study: Trails & Tails for B.F. Goodrich
As far as smooth productions go, this one was clean and easy, after a few hiccups to start. Getting the tires on the Ford Bronco was a challenge as the car arrived late to the shop, delaying the scouting day. Good thing we booked two scouting days and I had visited this area countless times for rock climbing!
The Smallest Pre-Production Mistake Almost Jeopardized The Entire Campaign
I overlooked one of the smallest details during pre-production and it almost jeopardized this entire campaign.
That detail: overnight parking at the trailhead
Here's how I fixed it without the client ever knowing (yes, if they read this it will be the first time they ever know about this mistake).
I Didn't Choose Photography, I Chose Survival
There is something about having a mountain of debt, no inbound leads, no business model, and youth that makes you sit back to reflect upon the compounding dumb decisions you have made up to this point. At least for me, that was the case.
Building Sustainable Client Roster as an Adventure Photographer
For most adventure photographers, one-off shoots are the natural entry point into the business. A single project might cover an expedition, a branded social media campaign, or a weeklong assignment with an outdoor company. These opportunities are exciting, often highly creative, and a great way to get your foot in the door.