Make it more.
A photo and video campaign for Big Agnes
BriefWe [Big Agnes] are revamping our bikepacking tents and want to make a splash using our year’s theme: make it more. We’ve never made a video push, but we trust you. Can you help us?
The Process
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Concept
Big Agnes came to me with a theme and a script that fit a feature film. Through several iterations, we distilled what mattered and what would fit in a 30 second ad spot.
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Pre-production
Once the concept was approved, we sourced talent, location, and timeline. The key here was leaning into Big Agneses ambassadors and where they wanted to go bikepacking.
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Production
Three days and two nights bikepacking a section of the Queen’s Ransom trail near Scottsdale, AZ.
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Delivery
Two revisions and there we have it, the first video ad campaign for Big Agnes.
“Dalton is a one-of-a-kind creator. He excels at bringing stories and campaigns to life for both visual and written mediums.
I’ve worked with Dalton for over three years on various projects and he always delivers above expectations.
He's a strong communicator, asking intentional questions to understand the goals of a project and regularly gives project updates to ensure everyone is on the same page.”
— Esther Drebelbis Marketing Manager at Big Agnes
