Why showing the unglamorous process behind a seven day alpine project worked better than only sharing the finished photographs.

The content multiplication strategy behind a seven day alpine project across Mount Lassen and Mount Shasta, and how it keeps producing material months later.

What creative strategies actually work when the conditions on a mountain shoot are not cooperating, based on a seven day trip through Lassen and Shasta.

How I used three focal length buckets, close up, mid range, and wide, to tell a complete brand story during the Mount Shasta push.

Why bringing less gear to the summit of Mount Shasta produced better photographs than carrying everything I owned.

What phased content distribution actually looks like for a solo outdoor brand project, built around a seven day expedition across Lassen and Shasta.

What a brand actually receives when they sponsor a solo adventure photography project like the seven day Lassen and Shasta trip.

When turning around is the right call, and how I made that decision a few hundred feet from the top of Mount Lassen.

What makes golden hour at Manzanita Lake different, and how a four in the morning wake up turned into some of the best images of the trip.

The practical strategies I used to photograph myself on a solo seven day adventure project across Mount Lassen and Mount Shasta.

What a week of solo alpine work across Mount Lassen and Mount Shasta taught me about creativity, independence, and the real cost of great photography.

What a real content distribution plan looks like for a week long solo outdoor brand project across Mount Lassen and Mount Shasta.

What I actually did when a foggy morning on day two of my Lassen and Shasta trip ruined my plans and gave me something else instead.

Why doing a quick field edit during a seven day alpine project made me a better photographer, and how I actually fit it in.

What commercial product photography actually looks like at the summit of Mount Shasta after a brutal climb to get there.

What type two fun actually means, and why the most miserable moments of a seven day solo alpine project produced the best photography.

What it actually looks like to serve three brand clients on one solo seven day expedition across Mount Lassen and Mount Shasta.

What snow warning signs I missed and caught on Mount Lassen, and what every skier and ski photographer should watch for before committing to a descent.

What a professional adventure photographer actually packs for a week of skiing and mountaineering across Mount Lassen and Mount Shasta.