A Year of Creating Content with Big Agnes
There are those full circle stories that are always kinda nice to read from time to time, this is one of them.
Throwback to 2016, I really wanted to get my work in-front of the Big Agnes marketing team. Having wrapped up a two month bike-packing trip around the South Island of New Zealand, with a Big Agnes Tent, I thought I had taken some banger shots.
At the time, I was only starting a photography career and had no idea how to share my work with a potential client. Actually, I had no idea how to connect with a brand at all. I was so green! However, I had these blinders on that told me I was good enough to pursue photography and that is what I did.
Fast forward to 2020. I was now in a place where I was getting jobs here and there for photography. Most of my income came from my work behind the camera, but then again I was a dirtbag, so I didn’t need much. While in the Tetons on a perpetual road trip for climbing, I had gotten into the habit of guessing emails. Well, Big Agnes was still on my radar and I guessed a couple of emails correctly, the same day. Turns out, I had guessed almost everyone in the marketing departments email and they all received the same email.
I made an impression!
After a few days, I received and email (that I wish I still had) which went a little something like:
Dalton,
Thank you for your email, looks like the whole team got it. We don’t know what you are looking for, but it looks like you are a photographer and an athlete. Are you trying to submit images, or are you asking for a sponsorship?
Best,
BA Marketing
I was a blow away, I didn’t know what to say and felt a bit silly for sending everyone the same message. My goal was to share images, so that is what I ask for. They were kind, I think they laughed at me in their little office (at a later date I had a video call with a marketing team member, everyone sits next to each other).
After a couple of months and a few submissions later, the Big Agnes team and I clicked. What I was shooting was perfect for them and I enjoyed the process of shooting spec work keeping them in the back of my mind.
Fast Forward to 2022. I have done a good amount of work with Big Agnes. Below is just a sample of the work that has come out this year and I know there is much much more on the horizon :-)
Brand Identity Videos
Video Ads
Website Headers
Emails
Catalog
Blogs I have Written for Big Agnes
Go for the Slowest Known Time
A funny one about moving slow on purpose:
https://www.bigagnes.com/blogs/sleep-in-the-dirt/make-it-an-adventure-and-go-for-the-skt
Five Jaw-Dropping Campsites of HWY 395
An SEO based blog focused on camping spots along HWY 395:
https://www.bigagnes.com/blogs/sleep-in-the-dirt/five-jaw-dropping-camping-spots-along-highway-395
How to Pack for Backpacking
An educational blog designed to education and sell Big Agnes’s newly released backpacks:
https://www.bigagnes.com/blogs/sleep-in-the-dirt/how-to-pack-for-backpacking
5 Easy Steps to Make Ceviche While Beach Camping
A how to guide for making Ceviche while on a Baja Road trip:
Trust Your Friends’ Outlandish Voicemail Ideas
A really fun and entertaining recap to adventures around the western United States:
https://www.bigagnes.com/blogs/sleep-in-the-dirt/trust-your-friends-outlandish-voicemail-ideas
Thank You Big Agnes
Thank you Big Agnes for the opportunity to create with you all. I have enjoyed the process of learning your style and doing my best to contribute to you all!
