This System Will Get Me 1M Views in 90 Days, Or Less

in

Over the past 10 years I have developed a distribution system I call, “Follow the Journey” to bring viewers along virtually on these kinds of trips. While I don’t have a massive following, 50-something thousand in total, this distribution system is designed to engage viewers over and over again through a variety of formats as well platforms. The secret is staging and diversity.

Stages:

  1. Getting Started: Provide a BTS look at getting ready and build suspense for the trip, showcasing how people can follow along

  2. The Journey: Showcase daily POV of the trip “in real time”, recaps at the end of every day across platforms while planting easter eggs for long form content, and share slightly longer weekly round ups across several platforms with more easter eggs

  3. Post Trip: Debrief the trip to the audience who has followed along, share what is to come, but in the mean time here are highlights and BTS of how we make long form

  4. Long Form Reminders: Share the long form with those who have followed along, getting everyone re-excited for the trip

Diversity (with average numbers for all you data driven people out there):

  • UnBound, the weekly newsletter:

    • 37k+ weekly readers = 5k/day

    • if you are not signed up I highly suggest checking it out: Click to Sign Up For UnBound

    • long form articles: grows over time with SEO

  • Social media (sharing BTS, posts, reels, stories, etc. throughout the trip):

    • LI: 3-4k/day

    • IG: 1-2k/day

    • YT: 3-4k/day

    • TT: not on the platform, but considering

  • Leveraging earned media relationships:

    • OVR Magazine will be distributing a weekly article

    • Tourism Boards 

    • Collabs with local pros, tour operators, guides, influencers, etc. on social

  • Paid media:

    • While it has not happened to me yet, if everything flops I will put my own money behind the content to get it over the 1M mark. I will say, this will be my 40-something project of this kind and I have not had to do this yet. Fingers crossed I still don't have to.

So, tally that up, not including earned or paid media, we are already at 1.1M organic views in 90 days.

About Dalton:

Dalton Johnson is a photographer, filmmaker, and writer.

Over the last 10 years, Dalton’s creative work has taken him to every continent, above the arctic circle, and below the antarctic circle.

His travels are documented in a free, weekly newsletter called UnBound, which is written for those daring to build their dream life.