Welcome to the digital home for all things from Dalton Johnson.
All tagged Commercial Photography
Adventure photography combines the thrill of exploration with the artistry of capturing breathtaking moments in nature. If you have a passion for both photography and the great outdoors, becoming an adventure photographer can be a dream come true. This exciting career path allows you to document awe-inspiring landscapes, extreme sports, and the human spirit in its most adventurous form.
There is nothing more annoying than a company low balling you to create content. At least that is what I originally thought! Companies are just trying to get as much as they can within their budget, there is nothing wrong with that. Heck, I always try to get as much money as possible for a job, so am I any different? Not really. So, what should we do to try to fix this budget confusion around creating content?
I have been wanting to expand my lifestyle work to expand beyond the outdoor action sports field, so, I took a little bit of time and came up with a concept to shoot a speculation project for Blundstone Boots. This project was a good challenge for me as I had never photographed a shoe before. I have captured socks, but never shoes.
Converting your content into a money making machine provides you freedom. As more money comes in, you can let go of other responsibilities and focus on your creative work that fills your cup. Additionally, getting paid for your work feels great, motivates you to continue, and provides a not-so-healthy validation that your work is good. So, how do you make money as a content creator?
At the end of the day, my job as a commercial photographer is to sell a product. While photographing a campaign, a thought constantly repeats in the back of my mind and kinda goes like, “You are shooting a (insert product), that is the focus.” This mantra helps balance the struggle between creativity and capturing an image that will sell the product. Overall, the limitation in creating commercial photography is not an art director or creative freedom, the constraint is usually time and money.
