Oru Kayak

Integrated Product Launch for Oru Kayak Lake

Adventure photographer, Dalton Johnson, captures a kayaker on Lake Tahoe with half the image showing under the water and the other half mountains, a kayaker, and trees. 
The Brief

We are launching our beginner kayak designed for lakes and flat-water. Can you create a visual campaign for us that showcases everything you can do with the Oru Kayak Lake while on a road trip?

What We Delivered

Adventure photographer, Dalton Johnson, captures a kayaker on a calm lake with mountains in the background and sunrise light on the mountain.
Adventure photographer, Dalton Johnson, captures a women preparing her kayak on a beach in Lake Tahoe with large rocks behind her.

200+

Images

Hours of UGC Video

2+

Adventure photographer, Dalton Johnson, captures two kayakers looking at a river with mountains in the background.
Adventure photographer, Dalton Johnson, captures a kayaker in Northern California kayaking a calm river with mountains in the background.

20

Long Form Videos

3

Vertical Video Ads

A Few Examples of What We Created

Pack the van, it’s time to go for a road trip!

Your Questions, Answered

  • This project was successful from a distribution and marketing standpoint because of the varied assets we delivered in terms of photo and video.

    Also, having a clear storyline to span across all of the marketing helped this product sell and continue to sell.

  • Oru Kayak contacted me with a simple request and gave me full creative control. I ran a few of the scripts past the Marketing Manager for approval. Beside a few tweaks, the concept was met with overwhelming excitment.

  • Start to finish, the project took 6 weeks:

    Ideation and approval: 2 weeks

    Pre-production and permitting: 1 week

    Production: 5 days

    Post-production: 2 weeks

  • The agile nature of this project required a lean crew, so the overall production utilized three crew and two talent.

  • The biggest challenge we had was early on with a 3 month delay in production samples of the kayaks.

    Once we got our hands on these kayaks, we were able to move through the production smoothly thanks to the pre-production work and small crew.

Adventure photographer, Dalton Johnson, captures a person kayaking in an Oru Kayak on a river with mountains in the background during sunset in California.
Adventure photographer, Dalton Johnson, captures a person kayaking on a bright and sunny day, captured from a low angle near the water, with splashing water and a scenic background of trees and blue sky in Lake Tahoe.
Adventure photographer, Dalton Johnson, captures a two kayakers on open water, viewed from above, creating ripples with their movement on Lake Tahoe.
Adventure photographer, Dalton Johnson, captures an aerial view of a forested shoreline in Lake Tahoe with large rocks along the water's edge, two kayakers on the water, and mountains in the background under a clear sky in Lake Tahoe.
Adventure photographer, Dalton Johnson, captures a woman kayaking on a large blue lake surrounded by green forested mountains under a clear blue sky.
Adventure photographer, Dalton Johnson, captures two people stand on a grassy riverbank with two kayaks floating in the water nearby, mountains can be seen in the distance under a clear sky.
Adventure photographer, Dalton Johnson, captures a person in a kayak holding a paddle above their head on a lake during sunset, with mountains in the background and rocks in the foreground.
Adventure photographer, Dalton Johnson, captures a person carrying a kayak and paddle walking along a grassy riverbank during sunset with mountains in the background.
Adventure photographer, Dalton Johnson, captures a woman sitting inside a white camper van with its door open, parked on a grassy area with mountains in the background. A kayak with paddles is placed on the ground outside.
Adventure photographer, Dalton Johnson, captures a two people kayaking on a lake with mountains and a forest in the background.
Adventure photographer, Dalton Johnson, captures a lake surrounded by dense pine trees with a mountain in the background under a partly cloudy sky.
Adventure photographer, Dalton Johnson, captures a river meandering through a grassy plain with mountains in the background under a clear blue sky and a kayaker on the river.
Adventure photographer, Dalton Johnson, captures a woman sitting in a kayak on a lake in Northern California with mountains and a forest in the background, wearing sunglasses and a life jacket, while another person's feet are visible in the kayak.
Adventure photographer, Dalton Johnson, captures a person in a kayak on a lake at night, gazing at a star-filled sky and the Milky Way, with mountain silhouettes and reflection on the water.
Adventure photographer, Dalton Johnson, captures a person kayaking on a calm lake with a mountainous landscape and clear sky in the background in Northern California.
Adventure photographer, Dalton Johnson, captures a woman with a kayak on a sandy beach by a calm lake, surrounded by trees and mountains in the distance in Lake Tahoe.
Adventure photographer, Dalton Johnson, captures a person sitting on a rock with their legs extended, overlooking a lake with a small island and forested mountains in the distance. The person is wearing yellowish-brown shoes and a mustard jacket, wit
Adventure photographer, Dalton Johnson, captures a person in a small kayak paddling on a calm lake during sunset, with large rocks near the shoreline and mountains in the background in Lake Tahoe.
Adventure photographer, Dalton Johnson, captures two people walking kayaks to the lake at sunset, surrounded by pine trees and mountains in Lake Tahoe.
Adventure photographer, Dalton Johnson, captures a person kneeling on a rocky beach, adjusting or securing a white kayak with orange lettering that reads 'ORU KAYAK.' The person is wearing a multicolored striped sweater and sunglasses, with a scenic
Adventure photographer, Dalton Johnson, captures a person kayaking on a lake with mountains in the background during sunset or sunrise in Lake Tahoe.
Adventure photographer, Dalton Johnson, captures an over-under photo of a woman kayaking on a clear blue lake with forested mountains in the background in Lake Tahoe
Adventure photographer, Dalton Johnson, captures a person sitting in a kayak on a calm lake, with mountains in the background during sunset in Northern California

Let’s Work Together

Adventure photographer, Dalton Johnson, captures an aerial image of two kayakers sitting on calm water of Lake Tahoe while kayaking at sunset with rocks on the shoreline.