A Journey Up The PCH
Marketing Assets Plus 1 Million Views
Overview
Big Sur has officially reopened and the stars are aligning for a wonderful wildflower season in California, so I am hitting the road for three weeks in search of stunning landscapes, adventures, and, of course, wildflowers. Along the way, we are stopping at iconic spots, like McWay Falls, and hidden gems creating content that performs across social channel. This is more than just a road trip, it’s a showcase of an aspirational life on the road that will motivate your audience to pack their bags and head out on their own adventure.
Planned Adventures Perfect For Showcasing Your Brand:
Coastal Hiking
Surfing
Pre and Post Surfing Beach Hangs
Stand-Up Paddle-boarding
Snorkeling
Birding
Wildflower Hunting
The Route
Start: San Diego, CA
Stop 1: Dana Point
Stop 2: Catalina Island
Stop 3: Pismo Beach
Stop 4: Big Sur
Stop 5: Santa Cruz
Stop 6: Half Moon Bay
Stop 7: San Francisco
Stop 8: Point Reyes
End: South Lake Tahoe, CA
https://maps.app.goo.gl/Ua2R9Lo2FbPcAnyX8
Timeline
Finalize All Contracts: February 27th, 2026
All Gear Must Arrive: March 5th, 2026
Departure: March 7th, 2026
Return: March 31st, 2026
Assets Delivered: Mid-May
Content Packages Made Simple With Fun Names:
These packages are guidelines, if you have specific deliverables, let’s talk about them.
Interested, send me an email: dj@dalton-johnson.com
Sunflower (total value $55,625) Yours For $2,000
10 images with 2 year digital paid and organic license: value $2,000
1 finished UGC videos, 20-45 seconds long: value $800
Reach 1 Million impressions with brand integrations using our “Follow The Journey” system: value $5,000
Pre-production: value $8,000
Production: value $37,425 (that’s not a typo)
Post-production: value $2,400
Seaside Daisy (total value $63,325) Yours For $4,500
20 images with 2 year digital paid and organic license: value $4,000
2 finished UGC videos, 20-45 seconds long: value $1,600
Reach 1 Million impressions with brand integrations using our “Follow The Journey” system: value $5,000
Product review written for and published in UnBound: value $1,300
Pre-production: value $8,000
Production: value $37,425 (that’s not a typo)
Post-production: value $6,000
Winecup Clarkia (total value $78,925) Yours For $8,000
Catalog of images (40+ images) OR b-roll (60+ minutes of footage) with 2 year digital paid and organic license: value $8,000
4 finished UGC videos, 20-45 seconds long: value $3,200
Reach 1 Million impressions with brand integrations using our “Follow The Journey” system: value $5,000
Product review written for and published in UnBound: value $1,300
Pre-production: value $8,000
Production: value $42,425 (that’s not a typo)
Post-production: value $11,000
California Poppy (total value $117,025) Yours For $12,000
Branded ad spot (1-3 min) with RF music: value $12,500
Catalog of images (min 80 images) with 2 year digital paid and organic license: value $8,000
Catalog of b-roll (min 1-hour of footage) with 2 year digital paid and organic license: value $8,000
4 finished UGC videos, 20-45 seconds long: value $4,800
Reach 1 Million impressions with brand integrations using our “Follow The Journey” system: value $5,000
Product review written for and published in UnBound: value $1,300
Pre-production: value $10,000
Production: value $49,425 (that’s not a typo)
Post-production: value $18,000
Custom Packages Are Available Starting at $5,000
Schedule a discovery call: https://calendly.com/dalton-dalton-johnson/30min
Chat about your needs on a discovery
Create the package of your dreams!
*Check out our Media Kit to understand which marketing opportunities we offer.
**All packages are quoted with a 2-year digital license (paid and organic), you can request more for an additional cost
Email or Call:
dj@dalton-johnson.com | 530-320-9739
How I'll Get 1M Views over 90 days
Mood Board:
Meet The Dream Team
Kristin - The Lovable One
Skillset:
Being freak’n cute and trying her hardest to take on any adventure that comes her way
Socials:
Fun Fact: I’m motivated to try-hard by candy, compliments, and the promise of a chill day by the water
Chestnut - The Comic Relief
Skillset:
Eating, burping, getting dirty, creating REALLY smelly farts
Socials:
Ummmm, about that, was I supposed to do that? I thought my pawrents were going to do that. They probably just forgot or didn’t think I was mature enough to handle something like that…
Fun Fact: I’m named after a road sign
Together, We Are The Dare Dreamers
We Will Be Taking Our Converted Van: Click Here To Tour Our Van