A Journey Up The PCH

Marketing Assets Plus 1 Million Views

Overview

Big Sur has officially reopened and the stars are aligning for a wonderful wildflower season in California, so I am hitting the road for three weeks in search of stunning landscapes, adventures, and, of course, wildflowers. Along the way, we are stopping at iconic spots, like McWay Falls, and hidden gems creating content that performs across social channel. This is more than just a road trip, it’s a showcase of an aspirational life on the road that will motivate your audience to pack their bags and head out on their own adventure.

Planned Adventures Perfect For Showcasing Your Brand:

  • Coastal Hiking

  • Surfing

  • Pre and Post Surfing Beach Hangs

  • Stand-Up Paddle-boarding

  • Snorkeling

  • Birding

  • Wildflower Hunting

The Route

  • Start: San Diego, CA

  • Stop 1: Dana Point

  • Stop 2: Catalina Island

  • Stop 3: Pismo Beach

  • Stop 4: Big Sur

  • Stop 5: Santa Cruz

  • Stop 6: Half Moon Bay

  • Stop 7: San Francisco

  • Stop 8: Point Reyes

  • End: South Lake Tahoe, CA

https://maps.app.goo.gl/Ua2R9Lo2FbPcAnyX8

Timeline

  • Finalize All Contracts: February 27th, 2026

  • All Gear Must Arrive: March 5th, 2026

  • Departure: March 7th, 2026

  • Return: March 31st, 2026

  • Assets Delivered: Mid-May

Content Packages Made Simple With Fun Names:

These packages are guidelines, if you have specific deliverables, let’s talk about them.

Interested, send me an email: dj@dalton-johnson.com

  • Sunflower (total value $55,625) Yours For $2,000

    • 10 images with 2 year digital paid and organic license: value $2,000

    • 1 finished UGC videos, 20-45 seconds long: value $800

    • Reach 1 Million impressions with brand integrations using our “Follow The Journey” system: value $5,000

    • Pre-production: value $8,000

    • Production: value $37,425 (that’s not a typo)

    • Post-production: value $2,400

  • Seaside Daisy (total value $63,325) Yours For $4,500

    • 20 images with 2 year digital paid and organic license: value $4,000

    • 2 finished UGC videos, 20-45 seconds long: value $1,600

    • Reach 1 Million impressions with brand integrations using our “Follow The Journey” system: value $5,000

    • Product review written for and published in UnBound: value $1,300

    • Pre-production: value $8,000

    • Production: value $37,425 (that’s not a typo)

    • Post-production: value $6,000

  • Winecup Clarkia (total value $78,925) Yours For $8,000

    • Catalog of images (40+ images) OR b-roll (60+ minutes of footage) with 2 year digital paid and organic license: value $8,000

    • 4 finished UGC videos, 20-45 seconds long: value $3,200

    • Reach 1 Million impressions with brand integrations using our “Follow The Journey” system: value $5,000

    • Product review written for and published in UnBound: value $1,300

    • Pre-production: value $8,000

    • Production: value $42,425 (that’s not a typo)

    • Post-production: value $11,000

  • California Poppy (total value $117,025) Yours For $12,000

    • Branded ad spot (1-3 min) with RF music: value $12,500

    • Catalog of images (min 80 images) with 2 year digital paid and organic license: value $8,000

    • Catalog of b-roll (min 1-hour of footage) with 2 year digital paid and organic license: value $8,000

    • 4 finished UGC videos, 20-45 seconds long: value $4,800

    • Reach 1 Million impressions with brand integrations using our “Follow The Journey” system: value $5,000

    • Product review written for and published in UnBound: value $1,300

    • Pre-production: value $10,000

    • Production: value $49,425 (that’s not a typo)

    • Post-production: value $18,000

Custom Packages Are Available Starting at $5,000


*Check out our Media Kit to understand which marketing opportunities we offer.

**All packages are quoted with a 2-year digital license (paid and organic), you can request more for an additional cost

Email or Call:

dj@dalton-johnson.com | 530-320-9739

How I'll Get 1M Views over 90 days


Mood Board:


Meet The Dream Team

Dalton - The Creative Guy

Skillset:

Creating something from nothing, especially with a camera and words

Socials:

Fun Fact: I’m not blind, but solar shades are great for people who wear glasses (if you don’t get this, look at my profile picture)

Kristin - The Lovable One

Skillset:

Being freak’n cute and trying her hardest to take on any adventure that comes her way

Socials:

Fun Fact: I’m motivated to try-hard by candy, compliments, and the promise of a chill day by the water

Chestnut - The Comic Relief

Skillset:

Eating, burping, getting dirty, creating REALLY smelly farts

Socials:

Ummmm, about that, was I supposed to do that? I thought my pawrents were going to do that. They probably just forgot or didn’t think I was mature enough to handle something like that…

Fun Fact: I’m named after a road sign

Together, We Are The Dare Dreamers

Instagram | YouTube

We Will Be Taking Our Converted Van: Click Here To Tour Our Van


Thank You 🙏