In the face of unprecedented conflict and natural disasters, LifeSaver, a UK-based manufacturer of innovative water purification systems, has demonstrated its unwavering commitment to humanitarian aid. Over the past eighteen months, LifeSaver has deployed more than 20,500 of its revolutionary LifeSaver Cubes worldwide, providing over 102 million liters of safe drinking water to disaster-stricken areas. This substantial donation has supplied clean water to over 82,000 people worldwide for a year (pause for a second here... water for a year!) addressing a critical need in communities grappling with the aftermath of calamities.
LifeSaver's mission has always been centered on aiding in disaster relief, and the company is renowned for its portable water purifiers used by the British military and humanitarian organizations like Oxfam International. The LifeSaver Cube, developed in collaboration with Oxfam, stands out as a remarkable solution to sanitation and clean drinking water issues in disaster response scenarios.
Designed with specific input from Oxfam, the Cube's stackable shape, dimensions, and volume were strategically chosen to maximize shipping efficiency. The lightweight and easily transportable Cube removes 99.999% of viruses, 99.9999% of bacteria, and 99.99% of cysts and parasites from freshwater sources. Capable of storing up to five liters of water, the Cube provides a family of four with daily safe drinking water for an entire year without resorting to single-use plastics.
The LifeSaver Cube has been dispatched to various global efforts in collaboration with the UK government's aid response and Oxfam. Notable instances include responding to severe flooding in Pakistan, deadly earthquakes in Turkey and Syria, a cholera outbreak in Malawi worsened by Cyclone Freddy, and the ongoing conflict in Ukraine. Most recently, the Cube played a crucial role in aiding communities affected by catastrophic flooding in Libya, brought on by Storm Daniel.
LifeSaver's swift response to crises worldwide underscores the vital role the outdoor industry can play in addressing urgent humanitarian needs. As the global community faces escalating challenges, companies like LifeSaver set a powerful example of corporate responsibility, demonstrating that doing good can extend far beyond business success. Their commitment to providing clean water in times of crisis not only saves lives but also showcases the positive impact that socially conscious businesses can have on a global scale.