An influencer told BFGoodrich to hire me and they listened.
Why?
The influencer, Andrew Muse, knew he couldn't shoot the project himself as he needed to be the talent, but not many photographers understand the difference between commercial needs and influencer needs.
So, my name was brought up and I was hired.
Jobs with influencers can be tough because you have to create content that resonates with the influencers audience, in this case dogs & adventure, AND images that will work for commercial clients.
Shoots like this pack a one-two punch of brands, leveraging the influencers audience and the brands at the same time.
So, you can't screw it up and I was worried the morning of this shoot.
We woke up to cloudy skies with no chance of meat balls or clear skies. By call times, it was raining and there was no chance to reschedule.
At first we were bummed and figured this shoot was going to be a flop with the client as they requested clear skies. But, we chatted in the van as we ate some breakfast and just said, "screw it, let's get muddy!"
Embracing the mud and cloudy skies, we headed out into the lake bed and found every puddle we could find.
The good news, the project performed well on the influencers page and the clients was pleased.
It must have been the rainbow we got at the end of the day!
If you are an adventure-focused brand that needs a storyteller to bring marketing ideas to life, I'm your guy. Photo or video, I know how to make it happen in the best and worst of times. Shoot me an email dalton@dalton-johnson.com
