Have you ever watched somebody scroll their feed? People move quick and don't give you a second chance if you're a brand putting out sterile content that is staged.

Consumers will swipe past staged images in .2 of a second.

To succeed in the content game pretty photos only go so far.

To succeed in the content game stunning drone clips only go so far.

To succeed in the content game studio created ads only go so far.

To succeed in the content game, the content needs to be real. authentic. emotional.

That type of content starts by investing in creative that showcases real people doing real things with your product. Think road trips, expeditions, thru-hikes, backpacking trips, etc. The companies who start from the ground and build up, they are winning.

Why is North Face winning?

Why is Yeti winning?

Why is Huckberry winning?

Their content is real! Real athletes, ambassadors, & people doing rad things with their product.

This is the type of content I create for brands in two ways:

1) a brand comes to me with an idea, I produce it, shoot it, and deliver it

2) 4 times a year I embark on content trips with a crew and create content for brands of their products in use

My next trip is coming up in Colorado check it out:

https://dalton-johnson.com/northern-colorado-road-trip

If you are a brand who wants to have a brand story told, send me an email: dalton@dalton-johnson.com