Client: B.F. Goodrich
Agency: Saatchi & Saatchi
Talent: Andrew Muse and Kicker Muse
Brief: Showcase the relationship between human and dog while ethically hitting the trail.
Location: Joshua Tree, CA
A Little BTS:
As far as smooth productions go, this one was clean and easy, after a few hiccups to start. Getting the tires on the Ford Bronco was a challenge as the car arrived late to the shop, delaying the scouting day. Good thing we booked two scouting days and I had visited this area countless times for rock climbing!
Stuck in San Diego waiting, we pulled out computers and used Google Earth to showcase/highlight the tires in action. Andrew was totally gung ho for any and all ideas. Apparently, he was sent to a Ford Bronco driving course and was ready to do anything we asked in the vehicle. Because of this, our options were wide open.
Quick note: at the time of production (2021), our crew met the requirements for a “low impact production” so location permits for the area was not required.
Once the rig was ready, we immediately left the beach life of San Diego for a cold and cloudy vibe inland. While this weather was not what we were hoping for, it did provide us with the mud we wanted for the shoot.
Day one: very muddy
Day two: sun came out, but still muddy. Thick mud
Day three: we got the Bronco cleaned and detailed, the tires sparkled
Day four: perfect sunny day, lots of lifestyle images on the trail with the dog
