In my years as an adventure photographer, one thing is clear: your clients know what they know, and sometimes that knowledge can be more than yours. But often, especially after you have been in the industry for a while, you find that the person hiring you knows less about the creative or technical side than you do. That means you have to recognize this, educate them, and keep moving forward.
Educating your client is not about lecturing or talking down to them. The moment you come across as a know-it-all or start mansplaining, you risk losing the job. Instead, approach every conversation with kindness and curiosity. Ask questions that help your client understand your creative vision or the technical needs of the shoot. This builds trust and makes them feel included and respected.
For example, rather than saying, “You don’t understand lighting,” try asking, “What kind of mood are you hoping to convey with this shot?” or “Have you thought about how natural light at this time of day will affect the final image?” These questions open a dialogue and help clients find the answers themselves. This makes collaboration smoother and the final product stronger.
It is a fine balance. You want to be the expert without alienating the person paying for your work. When you educate with empathy and patience, you build trust and long-term relationships that will benefit your career.
Remember, being a successful adventure photographer means more than capturing epic shots. It means communicating clearly and respectfully with the people who make those opportunities possible.
If you are struggling to find the right words or ways to educate clients without overstepping, I cover this topic in detail in The Adventure Photographer’s Playbook. It is packed with real-world strategies that help you grow your skills, your confidence, and your business.
This lesson comes from my ebook "The Adventure Photographer's Playbook" and it costs $10. Why so cheap? The goal is to help as many new to mid level photographers as possible go from nothing to getting booked in 18 months:
